Monday, February 4, 2008

Excessive Crossovers

As I said in one of my last posts, to be successful, it's important to create a demand and then supply that demand.

For some people, the demand [for a performance off road vehicle] already exists, according to Ezra Dyer in his latest installment of "Dyer Consequences" in the March issue of AUTOMOBILE.

In the article, he speaks of his desire to have a vehicle that fits his needs and wants AND his wife's:

"Most women secretly want to drive a monster truck, and [my wife] is not different. My job, then, is to consder what she wants (Grave Digger with a vanity mirror)and what I want (at the moment, the General Lee as interpreted by Chip Foose) and meet in the middle. That means a crossover.

There's only one problem. From a car-guys perspective, 'crossover' is the new code for 'minivan'."

He later goes on to explain how he could avoid having to explain away his new "minivan" if he could only have tons of horsepower, big wheels, a manual transmission and cool styling in an "excessive crossover" as he puts it....perfect!

The demand is already alive and well in many red-blooded american men AND women, just as we expected, so now all we have to do is dot the i's and cross the t's on an "excessive crossover" and we will have supplied the demand that has already been created.

I wonder what the best way to quantify this demand is...

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