Wednesday, February 20, 2008

Not For Everyone

We're not manufacturing tooth brushes. We're not manufacturing batteries. We're not manufacturing purified water. In other words, we're not manufacturing a product for just anyone.

And that's OK.

Actually, the way we see it, it's better than OK - it's the only way to do things.

I've mentioned this before, but in the famous words of the host of the show about children's books named Reading Rainbow, none other than LeVar Burton (Also known for his role as Geordi La Forge on Star Trek: The Next Generation (19871994) for you Trekies out there, and Kunta Kinte in the 1977 award-winning television miniseries Roots), after offering his opinion on a book,

"You don't have to take my word for it."


Here is an excerpt from a recent post on jalopnik.com about the Factory Five Racing GTM, and more importantly, an exchange between its readers, reaffirming this point:

User: Karmavore
"One of the better looking original kit-car designs.I don't think I'd build one though because I'd be afraid the resale would be awful...

User: 79TA
"No such performance car should be bought for "resale." Leave that sort of thought for the soulless commuter cars."

What this means is that those that apply the "trade in" mentality to autos is not our customer. 79TA hit the nail right on the head - he's our customer. We're passionate about cars and those we build in particular to the point where we don't think of them as things you'll ever get enough of.

The Return on Investment is endless - you'd never want to give it up.

Even though we may be a bit to the far side of fanatical, we know that there are a lot of people like us when it comes to cars. Therefore, these are the people we plan to serve.

Nothing wrong with buying a car with resale value in mind if it's a Toyota Camry or the like, but not for the vehicles we will produce.

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