Tuesday, February 19, 2008

Sustainability and Design Part II

As I mentioned in a few previous posts, sustainability is what is going to drive auto manufacturing in the years to come.

Also mentioned was the success of such designs and how we need to speak to people's hearts as we design new vehicles and mobility systems.

One example of the "nostalgia" aspect I mentioned previously is the creation of the 2008 Morgan LifeCar. This is clearly a design based on an elegant, classy car from the past with a modern twist on the styling, not to mention the technology involved - it's a hybrid powered zero-emission vehicle.

"The LifeCar’s purpose is to demonstrate that a zero emission vehicle can also be fun to drive.

The combination of performance, range and fuel economy will allow a sporting driver of the future to demonstrate a concern for the environment."

Pairing that statement (from the Morgan website) with the styling of the car, I'd much rather be apt to purchase this vehicle over last night's entry, the sQuba. Again, this car connects with the fact that a car is meant to be driven, and when it performs well, that speaks to my heart far more than the ability to submerge the car.

Therfore, I think this design is one that could be very sustainable...now we just have to wait to see how much it will cost to make the final call!


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