I read an article today on the AutoWeek website that detailed the predictions of a panel of auto execs at the SAE World Congress that Diesel engines will have a 20% market share in the U.S. by 2020. I find this estimate to be accurate not only because as a former BorgWarner employee, knowing that the company keeps a close eye on such things (one of the people making the prediction was BorgWarner CEO Tim Manganello), but I also witnessed this at the New York International Auto Show a few weeks ago. Every manufacturer either has a diesel powerplant on the market or plans to offer one within the next year or two - and not just in their trucks or SUV's.
This aligns perfectly with our green initiative. We've already chosen to work with a diesel engine for our first vehicle and may use hybrid technology in the near future once the technology has become more refined and less expensive to incorporate to the great designs we're seeing from our community.