There's a lot of cars that I'm not a fan of, but I'd never go to the length some vandals did in the suburbs of San Francisco, going as far as throwing rocks, and even setting fire to several Toyota Prius'.
However, the good in this situation, for Toyota at least (not so much for the Prius owners) is that they're doing something right. Usually if there is this much hate for something, there's someone out there that has an equal amount of love for the certain product.
If I read a story in the near future of a Rally Fighter being set ablaze, I will of course feel for the owner, but still be able to find the good in the situation as we are targeting specific niche markets. This is, in a sense the definition of a niche market - you love it or you hate it.