Wednesday, February 11, 2009

Interior Competition

Today we announced the Rally Fighter interior competition.

This will probably be one of the best examples of how the way we develop vehicles is different from current practice. It will require our engineers to think like designers and the design community to think like engineers on a more even scale than just about any other competition we've run. Some of the other competitions are more engineering, others are more design, but this one is a very good mix of both worlds. Each of the following will work in a constant push/pull which will be an evenly matched game of tug of war...a war we welcome!

Style has to be combined with materials and their cost, availability, feel etc.

Existing components (steering wheel, airbags, gauges etc.) have to blend with newly designed, Rally Fighter specific components.

Component design and location must not compromise vehicle performance.

The list goes on...

I look forward to what our community of talented designers develop given the engineering guidelines and inspirational photos we've provided, and I urge everyone now more than ever to contact me with any questions or comments!


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